Green. Organic. Biodynamic. Eco-friendly. Sustainable. Biodiverse.
This is the new global consumer zeitgeist of wine.
Temperature is increasing, sea levels are rising and the snow caps are melting - that's the bad news. The good news is that the green eco organic wines taste great and contain eco terroir made by wine makers who believe passionately in real wines without contributing to the further destruction of our global habitat or global warming. They also don't use pesticides and other chemicals that are toxic to humans. Organic wine is as nature intended are produced from living soils.
Natural wine making makes good wines and what better way to start your entry into wine than through the green door. You can travel the world partake of some of the best wines - organic, biodynamic and sustainable and there are scientific studies to underline the benefits people accord to organic wines. There are over 2000 wines full of taste and story from all over the world to choose from. Choosing to drink green wine made either in an organic or biodynamic way is no longer eco-chic its crucial. You don't have to worry about any chemical ‘nasty's' that could harm you. Many of the green wines are winning awards.
Our global purchasing power could even influence positive measures being taken in agriculture if we support this essential eco sustainable movement in the wine universe. Kofi Anan ex Secretary General of The United Nations has publicly supported wineries involved in environmental management in response to climate change.
One of the biggest political actions we take on a daily basis is what we eat and drink.
Like it or not it has global consequences. Our individual choices all joined together shape industries and global economies. With that comes a huge responsibility and modern people understand this with a survival like awareness. This environmental ‘green' drive has been consumer led and is the man and woman on the streets natural concern for his environment.
We just know, we just do, instinctively, that by polluting our environment we pollute ourselves.
So it figures that if we are wine enthusiasts for health we also need to have a keen interest in green wines that are being produced without these toxic substances. The green consumer is eager to learn and are willing to pay up to 20% more for green products that fit their lifestyle and values. These individual choices can have major ramifications globally when you add all the individual choices together.
Today over 85% of Americans have bought green goods and are also willing to pay 10% above the standard price for green. Even if the packaging alone is just a green ‘spin' or what is now called ‘greenwashing'.A product that is packaged with green colours but that has no benefit to the environment. A commercial dupe and totally unethical behaviour by ruthless producers.
The best wine is as natural as possible and was made this way up to thirty years ago. At that point along came modern farming and all its chemicals which dramatically affected the environment where the wines were traditionally grown. Whereas before chemical farming vine roots would grow to a depth of 20 meters nowadays they won't grow beyond one and grow sideways in order to find nutrients. Vines used to have a life span of a hundred years and today that is thirty. This is going to affect taste and quality and the way to deal with that according to oenology is to have over 400 aromatic yeasts to choose from rather than working with the natural yeast on the grape.
So you see the green wine movement is the way wine should and could be and nothing new in some ways. Now its one of the crucial ways that the industry as whole will survive. When you destroy the biodiversity you need to spray lots of chemicals to protect the vines from the susceptibility. Or indeed iatrogenic or man made diseases from all the chemicals put on the plants and land. As you will have removed natural parts from the ecosystem that manage this in nature. To give you some idea of how deep green goes and how far removed from nature chemical farming is, consider the following. Most people don't know that we have killed the soil and therefore the food webs in the soil with modern farming methods.
To give you some idea of the depth of these organic practices if a farm would like to convert they need to do so over a three year period. Only after the land has been run as an organic farm can it have organic status as a standard. In other words they must not use chemicals on their land for that time period. The same goes for a vineyard wishing to go organic.
If you want to know check out my new book NutriWine it has a whole chapter on organic wine and what its all about.
This is the new global consumer zeitgeist of wine.
Temperature is increasing, sea levels are rising and the snow caps are melting - that's the bad news. The good news is that the green eco organic wines taste great and contain eco terroir made by wine makers who believe passionately in real wines without contributing to the further destruction of our global habitat or global warming. They also don't use pesticides and other chemicals that are toxic to humans. Organic wine is as nature intended are produced from living soils.
Natural wine making makes good wines and what better way to start your entry into wine than through the green door. You can travel the world partake of some of the best wines - organic, biodynamic and sustainable and there are scientific studies to underline the benefits people accord to organic wines. There are over 2000 wines full of taste and story from all over the world to choose from. Choosing to drink green wine made either in an organic or biodynamic way is no longer eco-chic its crucial. You don't have to worry about any chemical ‘nasty's' that could harm you. Many of the green wines are winning awards.
Our global purchasing power could even influence positive measures being taken in agriculture if we support this essential eco sustainable movement in the wine universe. Kofi Anan ex Secretary General of The United Nations has publicly supported wineries involved in environmental management in response to climate change.
One of the biggest political actions we take on a daily basis is what we eat and drink.
Like it or not it has global consequences. Our individual choices all joined together shape industries and global economies. With that comes a huge responsibility and modern people understand this with a survival like awareness. This environmental ‘green' drive has been consumer led and is the man and woman on the streets natural concern for his environment.
We just know, we just do, instinctively, that by polluting our environment we pollute ourselves.
So it figures that if we are wine enthusiasts for health we also need to have a keen interest in green wines that are being produced without these toxic substances. The green consumer is eager to learn and are willing to pay up to 20% more for green products that fit their lifestyle and values. These individual choices can have major ramifications globally when you add all the individual choices together.
Today over 85% of Americans have bought green goods and are also willing to pay 10% above the standard price for green. Even if the packaging alone is just a green ‘spin' or what is now called ‘greenwashing'.A product that is packaged with green colours but that has no benefit to the environment. A commercial dupe and totally unethical behaviour by ruthless producers.
The best wine is as natural as possible and was made this way up to thirty years ago. At that point along came modern farming and all its chemicals which dramatically affected the environment where the wines were traditionally grown. Whereas before chemical farming vine roots would grow to a depth of 20 meters nowadays they won't grow beyond one and grow sideways in order to find nutrients. Vines used to have a life span of a hundred years and today that is thirty. This is going to affect taste and quality and the way to deal with that according to oenology is to have over 400 aromatic yeasts to choose from rather than working with the natural yeast on the grape.
So you see the green wine movement is the way wine should and could be and nothing new in some ways. Now its one of the crucial ways that the industry as whole will survive. When you destroy the biodiversity you need to spray lots of chemicals to protect the vines from the susceptibility. Or indeed iatrogenic or man made diseases from all the chemicals put on the plants and land. As you will have removed natural parts from the ecosystem that manage this in nature. To give you some idea of how deep green goes and how far removed from nature chemical farming is, consider the following. Most people don't know that we have killed the soil and therefore the food webs in the soil with modern farming methods.
To give you some idea of the depth of these organic practices if a farm would like to convert they need to do so over a three year period. Only after the land has been run as an organic farm can it have organic status as a standard. In other words they must not use chemicals on their land for that time period. The same goes for a vineyard wishing to go organic.
If you want to know check out my new book NutriWine it has a whole chapter on organic wine and what its all about.